Targeting for Campaign Efficiency

Our niche audience is highly targeted. Our audience is comprised almost exclusively of lesbian women. Besides our implied gender and sexual-orientation targeting, we can target campaigns by site, content category, and other options.

Target by Choosing a Content Channel

• Travel / Local Guides
  
• News & Politics
  
• Style
  
• Women
  
• Health, Sports & Fitness
  
• Entertainment & Pop Culture
  
• Parenting
  
• Community
  
• Business & Finance
  

Target by Choosing any Combination of Ad Types

• IAB Standard Display Ads
  
• Various Rich Media Formats
  
• Pop Under Ads
  
• Text Ads
  

Choose Other Targeting and Control Options

• Geotargeting by zip code, area code, city, metro area, state, country
  
• Individual Web sites or sections
  
• Browser type
  
• Connection Speed
  
• Frequency Capping