Rich Media Specs

Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, Flash and a variety of other rich media file formats. Rich media file formats supported include SWF, HTML, EyeBlaster, Unicast, Eyewonder, Pointroll, Klipmart, and Motif.

Flash Requirements

• Hosted ad files may not exceed 100K
  
• No limit on creative size if hosted elsewhere
  
• Audio must be user initiated
  
• Animation length may not exceed 15 seconds
  
• Animation may loop up to 3 times
  
• Click tag must be associated to its own button
  
• Button needs to also be the full size of the image
  
• Flash files clicks must open in a new browser
  
• Flash files can only have 1 click through link
  
• The click tag action script should entered exactly as shown below. Note that clickTAG is case sensitive.
  

  on (release)
  {
  getURL(clickTAG, “_blank”);
  }
  

Video and Expandable Requirements

• Initial File Size: 30K, 70K per panel


• Audio Initation: User Click


• Expand Initiation: User Click or Roll Over


• Contract Initiation: User Roll Off


• Direction of Expansion 728x90 : Down


• Direction of Expansion 160x600 : Left


• Direction of Expansion 300x250 : Down or Up


• Max Expand Size 728x90: 728x400


• Max Expand Size 160x600: 320x600


• Max Expand Size 300x250: 500x500


• Close Button & Controls: Required, top right


• Animation Length: 15 seconds


• Looping: 3 loops max


• Max Uninitiated Video Length: Up to 30 seconds


• Expandable Hotspot Limitations: 33% of ad

HTML Requirements

• Max file size for the HTML file is 100K


• File format can either be HTML or TXT


• For ad code from another ad server, file must be third party click tracking enabled


• Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server


• Audio must be user-initiated


• IFRAME/JavaScript tags are accepted for third-party serving


• Three loop max restriction


• Click-through URL must open in a new window

Please note that any ad that has an expanding frame, including pop-ups and interstitials, are not currently supported.